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The Wednesday Partnership

Get partnership tactics top companies use to grow. Subscribe and get 100 battle-tested tactics to earn trust, close faster, and drive growth through high-value partnerships.

How to help advocates close your deal
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How to help internal champions close your deal

READ ON PHILHSC.COM | READ TIME: 5 MINUTES | 16 JULY, 2025 Welcome to Partnership Wednesday #103 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals. Know someone who could use this edition? Share it with them here. A LESSON TO BUILD ON In 2019 Bayer, one of the world’s largest agricultural science companies, partnered with Planet Labs, a leader in daily satellite imagery. Together, they embedded real-time crop monitoring into...

The Supplier that helped to save Apple

READ ON PHILHSC.COM | READ TIME: 4 MINUTES | 9 JULY, 2025 Welcome to Partnership Wednesday #102 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals. Know someone who could use this edition? Share it with them here. A LESSON TO BUILD ON In 1997, Apple was bleeding cash. By selling its Singapore factory and partnering with NatSteel, it offloaded cost, gained speed, and returned to profitability. NatSteel quickly became Apple’s...

10 first-win tactics to build partnership credibility

READ ON PHILHSC.COM | READ TIME: 4 MINUTES | 2 JULY 2025 Welcome to Partnership Wednesday #101 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals. Know someone who could use this edition? Share it with them here. A LESSON TO BUILD ON In 2019, Microsoft invested $1 billion in OpenAI but didn’t demand exclusivity. Instead, they secured preferred access to OpenAI’s models and the chance to host AI workloads on Microsoft’s Azure...

Avoiding partnership regret in 20 minutes

READ ON PHILHSC.COM | READ TIME: 4 MINUTES | 25 JUNE, 2025 A lot has happened in the world this week, and nearly everyone I’ve spoken to is carrying some form of uncertainty. It’s not always easy to name, but you can feel it, lurking in the background and sometimes shaping how we move through the day. Through it all, one thought keeps surfacing: We’re better together. So thank you for being here. This 100th edition is especially dedicated to that idea, that we go further, faster, and with...

10 tactics to reset stuck partnerships

READ ON PHILHSC.COM | READ TIME: 4 MINUTES | 18 JUNE 2025 Welcome to Partnership Wednesday #99 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals. Know someone who could use this edition? Share it with them here. A LESSON TO BUILD ON Pfizer and BioNTech’s “lightspeed” partnership redefined what’s possible in crisis response. By integrating R&D (running clinical trial phases in parallel), retooling global manufacturing sites in...

How to win when you're not in the room

READ ON PHILHSC.COM | READ TIME: 3 MINUTES | 11 JUNE, 2025 Welcome to Partnership Wednesday #98 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals. Know someone who could use this edition? Share it with them here. A LESSON TO BUILD ON When Amazon let major U.S. department store chain Kohl’s handle product returns, it wasn’t a simple customer service move. It was a backend play with front-end benefits. Kohl’s had idle space and...

Designing partnership pilots that work

READ ON PHILHSC.COM | READ TIME: 5 MINUTES | 4 JUNE, 2025 Welcome to Partnership Wednesday #97 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals. Know someone who could use this edition? Share it with them here. A LESSON TO BUILD ON Drone delivery is now part of Walmart, Walgreens, and DHL’s operations. From Walmart’s 1-hour Zipline drops in rural towns, to Walgreens and Alphabet’s 100K+ urban deliveries, to DHL’s smart drone...

How to spot ideal allies before you meet

READ ON PHILHSC.COM | READ TIME: 3 MINUTES | 28 MAY, 2025 Welcome to Partnership Wednesday #96 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals. Know someone who could use this edition? Share it with them here. A LESSON TO BUILD ON In 2013, Apple partnered with GT Advanced Technologies to produce sapphire glass for iPhones, backed by a $578 million loan from Apple. Within a year, GTAT filed for bankruptcy, overwhelmed by the...

10 crisis-proof ways to help partners under pressure

READ ON PHILHSC.COM | READ TIME: 3 MINUTES | 21 MAY, 2025 Welcome to Partnership Wednesday #95 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals. Know someone who could use this edition? Share it with them here. A LESSON TO BUILD ON Adidas x LEGO’s was more than a product drop, it was a masterclass in emotional co-branding. By combining LEGO’s playful creativity with adidas’ performance credibility, the two brands created...

5 phrases that kills deals

READ ON PHILHSC.COM | READ TIME: 3 MINUTES | 14 MAY, 2025 Welcome to Partnership Wednesday #94 featuring ideas you can use to create partnerships faster, with less guesswork, and confidently close 6-figure deals. Know someone who could use this edition? Share it with them here. A LESSON TO BUILD ON Disney and Pixar’s 1991–2006 partnership redefined animation. By combining Pixar’s CGI innovation with Disney’s global distribution muscle, they released a string of hits, from Toy Story to Finding...